Archive for the Category ◊ General ◊

• Friday, September 25th, 2009

I’ve just learned about a great new business opportunity.  It’s great for the following reasons:

1) Low start up (max $75)

2) Great earning potential (up to $340 for one “party”)

3)  Rinse and repeat for another $340 as often as you like

4)  Opportunity to earn your way to full distributor rather than fronting the money

How can you beat that?

This particular product is perfect for the upcoming Christmas season.  Now is the BEST time to get  involved, because the highest sales will happen in the next three months.

This company is just venturing into the Home Party business, so it’s looking to find party scheduling experts. Are you good at doing parties?

Even if you’re not, this system is so easy, you just have to start the ball rolling and let your new affiliates do the parties.  Basically, you purchase a business in a box for $49 (which comes with an account for using the product for yourself). For another $25, you qualify yourself as a Retail Affiliate (RA), eligible to sell new accounts and earn retail profits and bonuses.  A Retail Affiliate is not as good as a full Distributor, because you don’t get residuals as an Affiliate, but the RA position lets you earn the money to become a full Distributor.  An AWESOME system!

Give me a call for details!  678-298-9422

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• Sunday, May 17th, 2009

I love working from home!

I love learning how to build a business on the internet!

I’m a work-at-home mom with two kids.  I truly don’t understand how mothers working full time do it all – juggling kids, cooking, cleaning, laundry, not to mention their OTHER full-time job outside the home – do it.  I’m ecstatic to have the flexibility to work from home, earn income for my family, and determine when I need to work and when I need to tend to my family.

This unique option offers several things for me:

  • Time Flexibility – I get my kids on and off the bus to school, stay home with them in the summer, and have the flexibility to visit the out-of-state grandparents regularly.
  • Financial Freedom – I earn money for my family with a productive business, fueling my own need for intellectual stimulation while attending to the needs of my family when necessary.
  • Work Freedom – My business truly allos me to work when I want, full-time or part-time, earning a little or a lot, without inventory, mandatory meetings, or expensive  monthly fees.
  • Geographic Freedom – I can work and earn wherever I am, as long as I have a phone and internet access.  Talk about permanent vacation!

Some of the great things I LOVE about my business:

  • Personal online coaching for my business – FREE!  Step-by-step instruction through online courses that show me and guide me – setting up my blog, social networking, e-mail – all specifically for MY business.
  • Social Networking – I can leverage the social networking I’m already doing (Facebook addicts, anyone?) to build my business online.
  • Four free websites that I could start using right away!
  • Awesome leadership to help me get started AND continue growing.

If you’d like to hear more about how I work from home, fill out this form and I’ll send you some cool links of what I’ve done!

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• Friday, February 20th, 2009

STEP 1:  Make a commitment to yourself.
•    Make a commitment to yourself to NOT quit.  Figure out your WHY.  Use your why for motivation.  Re-motivate every day to meet the commitment to yourself.  You’re worth it!
•    Track the numbers.  Understand that it’s a numbers game.  Numbers are different for each person, but just worry about keeping track of YOUR numbers.  Don’t worry about how many YESes, or even how many you get to talk to.  You only control how many people you invite to listen.  Track your numbers to determine how many you need to INVITE in order to reach your goal.  Then make it happen! ALL of the great success stories in home-based business have huge numbers – because that’s how you reach success.
•    Meet the commitment to yourself with consistent action every day.  Talk, talk, talk and talk some more.

STEP 2:  Self-Improvement
As you’re living up to your commitment and inviting X people each day to listen, work on self-improvement – books, tapes, CD’s, seminars, training programs.  Always keep something in the car to listen to and something by your bed and even something in the bathroom.  As you learn and change, your results will change and that’s when the magic will happen.

Some classics to look into:  Books by Zig Ziglar or Jim Rohn, tapes and seminars by Dani Johnson.

STEP 3:  Teach Your Team
Once you see that it CAN be done, that it’s possible to make changes to effect a different (positive!) result, you can teach others on your team how to do it.  Ensure your system is duplicatable and teach everyone on your team to duplicate it.  Teach them the rule of the numbers.  Teach them to LEARN.  Watch them change, grow, produce, and duplicate. (Of course, this last step will only work for those on your team who are teachable.)

Bottom Line: It takes time!  Don’t sell yourself short by quitting during a dry spell.  Believe in the numbers – they don’t lie! Talking to more people WILL build your business.  As you improve, your numbers will improve.  Earnestly pursuing self-improvement will insure growth not just in your business, but all aspects of your life.  What a bonus!

• Saturday, January 24th, 2009

Are you a Planner or a Doer?  I have to admit to being a Planner.  I love to make lists, thinking of all these great things that I will do.  I break down the big tasks into smaller ones to be done each day, just like I’m supposed to.  But why do those smaller tasks not get done?  When the day is done, most of the things I had wanted to get done are still left unchecked.

In my case, it’s hard to say whether I’m planning too many tasks into a certain time period or simply not using my time to its best advantage.  I suspect it’s a little of both.  When planning out my days, I know which tasks I want to complete by the end of the week, so I spread out necessary tasks accordingly.  Unfortunately, completing my list of tasks in a given week if often wishful thinking.  In order to get them done on paper, I overload each day with work.  I could probably get the work done if nothing else came up.  Yeah, right, how often does that happen??  But since I work in a business instead of a bubble, my days are full of interruptions, constantly changing priorities, and new work to get on the schedule.  Obviously, those unplanned events need to be planned for.  Just expect them to happen and cut back on the time you expect to have for completing planned tasks.

I know I also have an issue with time management.  I do all the right things as far as creating a to-do list, prioritizing what needs to be done, and actually working on my list.  But I’m easily distracted, frequently changing priorities without valid reasons (“If I don’t do this now, I’ll forget about it later!”), and, I admit, just don’t feel like doing a particular task sometimes.  Yes, I’m guilty!  I definitely need to get over that one.  Not feeling like doing something is NOT an excuse for not getting the job done!  Neither is it an excuse for changing priorities mid-stream.

So, my lessons learned:
1) Plan for less time than expected to be able to devote to getting work done during the day.  Simply expect the unexpected.
2) Plan fewer tasks in a day so you’re sure they will get accomplished, regardless of what goes awry.
3) Stay focused on the planned to-do list.  Ruthlessly rein in the temptation to drift into another related task which is not on the list.
4) Maintain priorities unless you have good reason to change them (besides “I don’t feel like it.”)
5) Put your feelings aside and just GET IT DONE!

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• Monday, January 19th, 2009

So many home-based business options exist that it can be hard to choose.  The first decision needs to be whether the opportunity aligns with your passion.  What is your passion? Decide that before moving forward.  Then, find a company in line with your passion so that you will talk about it naturally to everyone you meet.

Most home-based businesses fall into Health and Wellness, Home Products, or Services.  Health & Wellness can be further broken down into Supplements (think Waiora, Juice Plus, Herbalife, Berry Tree) and Skin Care/Cosmetics (think Avon, Mary Kay, Arbonne), among others.

Pros for Health and Wellness:

  1. Given the current health crisis in the U.S., everyone needs to think about getting healthier.
  2. With society’s emphasis on outer beauty, many people are willing to spend big bucks on anti-aging formulas and quality cosmetics to cover up those wrinkles.
  3. Health and Wellness products might be marketed to both personal consumers as well as health professionals.

Cons of Health & Wellness:

  1. Most people don’t want to hear about their mortality. No one wants to admit that they aren’t healthy or that they’re going to be the one of the 1-in-2 people to get cancer.
  2. Although everyone wants to look younger, they may not believe product claims or they may not be willing to pay the additional cost for high quality cosmetics or supplements.
  3. Many people dismiss any health product as “just another juice,” regardless of how great and wonderful the latest product is.

Home Products typically fall within Kitchen Products (think Tupperware, Pampered Chef) and Home Décor (think Southern Living, Longaberger (, Home & Garden).

Pros for Home Products:

  1. Home Parties are fun to do for very social people. Just start booking parties and bucks start rolling in.
  2. You can buy the products for yourself at wholesale prices.

Cons for Home Products:

  1. In this economy, cute home products are likely to end up on the discretionary spending chopping block.
  2. Without a steady stream of home parties, your customer stream may dry up.
  3. Your market is typically limited to personal consumers, not businesses.

Service companies include Sent Out Cards, Ignite, and Prepaid Legal, among others. For service companies, you need to determine if the service is viable and whether or not it has sufficient marketing options.  Is this a service which would appeal to just regular consumers or to businesses as well?  Is this a service that enough people would want or need?

Pros for Service Companies:

  1. No inventory to worry about. Customers typically order and manage the service online.
  2. In today’s busy society, people will often spend money on convenience services in order to save time.

Questions to ask for all companies:

  1. What is the quality of the product/service? Do you/would you use it? Do you believe in it? You don’t want to associate yourself with a sub-par product or service.
  2. Determine if the company emphasizes the product/service or recruiting. The product/service should be strong enough to be sold without the business opportunity. If the company emphasizes recruiting over the product, think very hard about the opportunity.
  3. What is the market for the product/service? Can you target both individual consumers as well as businesses? The wider the market, the better for your new business.
  4. Examine the compensation plan. Is there a realistic way for you to start making money early as well as making more long term? Can you make money working part-time as well as full-time?
  5. How do you advance in the company? Will your efforts be rewarded?

Lots to think about, but you’ll benefit by doing some research before taking the plunge into a new business.  Learn the critical points about product/service, company, and the team you’ll be joining.  Learn to trust your instinct.

• Sunday, January 18th, 2009

Contrary to what some believe, a home-based business is neither a scam nor a means to instant wealth.  Although some may be shady, most opportunities are legitimate money-making ventures IF you work them like a job – every day, consistently, persistently.

The perks of a home-based business are plentiful – work on your own schedule, five second commute, be your own boss, business tax deductions, no one looking over your shoulder.  The list could go on.

However, building a successful home-based business takes discipline, consistency, persistence, self-motivation, teachability, and lots of hard work.

  • Do you have the discipline to work your business activities day after day, even when you don’t “feel” like it?  Do you have the discipline to schedule your work activities around your family schedule so there’s time for both?  Do you have the discipline to make arrangements for your family when you MUST accomplish a work activity (like a phone call)?
  • Are you willing to repeat the same activities time after time consistently, always believing that the next activity will make a difference?  Will you consistently perform your work activities every day, regardless of what other priorities may be pulling you in different directions?
  • Do you have the persistence to get through the No’s in order to find the Yeses?  Do you have the persistence to learn new techniques until you find what works for you?
  • Are you motivated enough (do you have a strong enough Why?) to keep at it, day in and day out, for at least a year to see what can happen?  Most opportunities take at least two to three years to start showing significant results.  If you throw in the towel after three months, you’ll never know what you may have missed.  But do you have the motivation to keep going against the tide?
  • Are you teachable?  Are you willing to learn from others who want to help you succeed?  While creative thinking is an asset, reinventing the wheel is probably not.
  • Are you willing to put in the time, energy, and work to make your business successful?

It’s not for everyone, but the rewards of a home-based business are great for those who stick with it.

• Saturday, January 17th, 2009

Home-based businesses come in many forms. 

One type of home-based business is when you simply run a business, using your existing skills, from your home.  Examples include a home-based hairdresser, a home-based day care center, or a web designer working from home.  In this type of business, you can probably set your own hours and be your own boss.  The downside is that if you don’t work, you don’t get paid.  You also have to consider all of the issues involved with a business – sales, marketing, financials, possibly employees.  It’s not just you and your skill anymore. Much like a regular job, you exchange time for money.  The upside of running a business is that you can potentially expand, hiring people to do the work, handle the books, deal with the headaches.  Then, you only have to manage your well-oiled machine, which requires leadership and superior management skills to succeed.

Another way to make money from home is as a virtual body.  Examples include a telemarketer based at home, a virtual assistant working for an executive through the internet, or a researcher working from home on a project.  This type of job typically has less flexibility because you’re working for someone else; you just happen to do your work at home.  This type of job is not a business at all, but a JOB.  The upside is that you can work from home in your fuzzy slippers.  The downside is that there’s little upward mobility or expansion.  Just like a regular job, you’re exchanging time for money.

Another type of home-based business is joining a company, usually in a sales capacity, to market products or services by word of mouth.  This type of business might be known as Direct Sales, Network Marketing, or Multilevel Marketing.  You sell products or services and also let others know of the potential business opportunity available by joining your team, training them to do the same things you do.  Typically, these companies offer very high quality products.  Many, many well-known companies market and distribute products and services via this method.  Well known ones include Tupperware, Mary Kay, and Herbalife.  Many of these companies are excellent business opportunities; some of them are not; do your research.  This type of business typically offers the benefits of a flexible schedule and being your own boss, just like other businesses.

A significant benefit offered by network marketing companies which is not offered by other business models is the ability to build residual income by building a team.  Once you build a team, you begin earning money from the efforts of your team as well as your own.  The larger your team, the greater percentage of your income comes from your team’s efforts rather than your own.  This concept is called leverage.  You leverage the efforts of your team for increased income without the need to manage an increased infrastructure.

Another significant benefit is team work.  Although all compensation plans differ, most of them are structured to foster team work. Your upline benefits by helping you be successful.  The perfect win-win.  You know that you’re in business for yourself, but not by yourself.  You still make the ultimate decision of doing the work or not, but you know that someone is there to guide and encourage you if you want to be successful.

You need to decide for yourself which business model would work best for you.  What skills do you bring to the table and how would they serve you best?  Think about it before rushing into a decision.

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• Tuesday, November 04th, 2008

Catch me tonight around 8:30 on Scott & Charlie’s High Octance Show on 92.5 The Bear!

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• Friday, October 31st, 2008

Just back from the gym. I’ve been much better about getting to the gym lately, something I usually let slip when work gets heavier and time is short.  I’ve been there 3 days each week for the last three weeks, which is super good for me.  My goal is to exercise at home the other two weekdays and also on the weekend.  I was better about that this week, but not so great previous weeks.  Hopefully the trend will continue. :)

Even though it takes a chunk out of my day, I think exercising everyday serves several big purposes:

  1. Adds discipline, routine, and structure to the day, just like a work day in a office.
  2. Serves as an outlet for stress which inevitably builds up. 
  3. In conjunction with eating right and being mindful about health, it keeps you fitter and healthier – which ultimately adds time to your schedule – higher productivity, less sick/blah time, more motivation.
  4. During the time I’m exercising, I find my mind planning, coming up with new ideas, solving problems, etc.  I frequently record these thoughts on my phone for future reference, so it’s actually very productive time.

Thought control has a lot to do with discipline.  I hear that sneaky voice in my head saying, “Just stay home and work today. It’s just one day and you have a lot of stuff to do.”  I’ve been listening to that voice way too much lately.  Of course, I always have a lot of stuff to do.  Getting it done is another story.  I’m hoping that maintaining the discipline to exercise regularly (and talking back to that nasty voice) will keep me moving forward towards business goals and discipline, too.

Keeping it real,


• Thursday, October 30th, 2008

I’m excited.  For the past year, I’ve been trying to figure out how I can market online for all of my businesses without developing a split personality.  I thought I would have to have multiple logins and profiles, each for a separatebusiness, and only post what was applicable to that specific business.  Where would I find the time?  Where would I find the creative energy to write under so many different hates?  The “experts” tell you to approach social marketing as yourself – just be yourself, be real – and the word will get out.  I couldn’t figure out to do that and still be authentic.

But this is simple.  I can just be who I am.  I’m a Home-Based CEO struggling to make multiple businesses work. (OK, no arguments about doing ONE thing great rather than to many things mediocre – I’m dealing with that issue. :)) With this site – The Home-Based – I can relate what I’m doing to make those businesses work, how I promote online, what deals I find to help my business at home, how I juggle household duties with work time, etc., etc.  And I can do it all in one place, rather than trying to maintain six different marketing plans.

Every home-based CEO must face similar issues, right? Prioritization, time management, juggling multiple hats of parent/spouse/CEO.  What struggles and conflicts are you facing and how are you handling them?  Are you looking for some service which another home-based CEO might be able to provide? 

This site is all about keeping it real.  Working from home is not a magic ticket to riches.  It’s working. Any home-based business opportunity which promises magical riches in months is a scam, or, at best, exaggerating the truth.  The Home-Based CEO will let you see the real world of home-based business and how it IS possible to be successful, sometimes wildly successful (which is everyone’s dream, of course). 

I hope that three years from now, I’ll be updating this blog with descriptions of the beaches I’m looking at from my month-long vacations (which are tax-deductible because they’re working vacations).

Keeping it real,